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Array

Background

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Array, formerly known as Launchcloud, entered the market as a basic digital form builder. As the company moved through its pre-seed and seed funding stages, leadership recognized the need to evolve into a full-scale no-code operations platform serving safety, compliance, and operational industries.

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This transformation required a complete rebrand, expanded product storytelling, and scalable growth systems to support rapid product development, customer acquisition, and investor readiness.

Strategy & Execution

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I joined Array during its early growth phase and partnered with leadership to guide its evolution into a multi-product SaaS platform, leading creative, growth, and cross-functional execution.

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  • Led the rebrand from Launchcloud to Array and defined market positioning

  • Developed brand and product messaging for compliance and operations audiences

  • Produced brand films and product demo videos for sales and onboarding

  • Launched a multi-page website and SEO-optimized blog

  • Built integrated campaigns across email, social, and Google Ads

  • Launched and scaled an affiliate and partner program

  • Led cross-functional project planning to ensure on-time, on-budget delivery

  • Developed full-funnel content and creative systems

  • Partnered with the Marketing Director on growth strategy execution

  • Optimized landing pages and onboarding flows using performance data

Results​​

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  • Increased monthly recurring revenue (MRR) by 145.23% from 2020 to 2021

  • Achieved a 5x increase in monthly sign-ups from 2021 to 2022

  • Drove a 138% lift in trial-to-paid conversion rates

  • Improved website conversion rates from 3.54% in early 2021 to 9%+ overall and 12%+ for paid traffic

  • Built a sustainable acquisition and onboarding engine supporting long-term growth

  • Strengthened brand credibility and traction ahead of successful pre-seed and seed funding rounds

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Impact

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Through a combination of strategic rebranding, performance-driven growth systems, and cross-functional execution, Array evolved from a single-product tool into a scalable SaaS platform with strong recurring revenue and market positioning.

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The foundation built during this period enabled continued product expansion, improved customer lifetime value, and increased investor confidence.

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