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Carpediem Homes
Background
Carpediem Homes is a luxury short-term rental company managing a portfolio of 23 multi-bedroom properties designed for group travel, extended stays, and premium experiences.
While their properties offered exceptional amenities and design, their digital presence needed stronger storytelling and conversion-focused systems to stand out in a competitive vacation rental market and drive consistent bookings.
The brand needed content that felt authentic and aspirational while also supporting performance marketing and market expansion.
Strategy & Execution
I partnered with Carpediem Homes to build a lifestyle-driven marketing ecosystem that blended UGC-style content with premium brand storytelling to attract new audiences and increase bookings.
My work focused on creating scalable creative systems that supported both brand visibility and direct response goals.
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Produced lifestyle and UGC-style content highlighting properties and amenities
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Managed social strategy and daily content across major platforms
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Built targeted landing pages for new market expansion
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Executed paid campaigns to drive traffic and bookings
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Developed email campaigns to nurture new and returning guests
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Led influencer partnerships to expand reach and credibility
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Designed seasonal and group-stay campaigns aligned with travel demand
Results
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Increased organic reach by 600% across social platforms
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Achieved 2,000% growth in profile engagement within five months
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Added 2,500 new followers in five months
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Strengthened brand perception and digital visibility in key target markets
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Through consistent storytelling and performance-driven execution, Carpediem Homes established a stronger digital presence that supported both brand equity and booking growth.
Impact
This engagement transformed Carpediem’s digital marketing from fragmented promotion into a cohesive, scalable system. The brand gained a recognizable luxury identity while building acquisition channels that could support long-term growth
