UNDRESSED

Background

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UNDRESSED Hair was founded by stylist Chris Ace as a natural, heatless alternative to traditional salon culture. Although he had an established career in Los Angeles and Austin, launching the brand required building a cohesive visual identity, website, and social presence from the ground up, evolving from a simple video request into a complete brand foundation.

Strategy & Execution

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I partnered closely with Chris to translate his vision into a cohesive, visually driven brand experience that could support long-term growth.

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• Clarified the brand’s voice, audience, and visual direction to tell a more authentic story

• Planned and led a flagship photo and video shoot featuring real clients in natural settings

• Created a cinematic brand film to introduce UNDRESSED’s identity and establish a strong visual foundation at launch.

• Built a practical content library for use across the website, social, and campaigns

• Guided launch planning and content strategy to build early momentum and engagement

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Every creative decision was designed to reinforce authenticity, craftsmanship, and the brand’s holistic approach to hair.

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Founder Feedback

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“Carly stepped in with confidence, enthusiasm, and the ability to help me create a clear strategy for my brand launch and execute it in a meaningful way. Her support has surpassed my expectations and continues to shape important brand decisions.

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Carly was and still is a valuable resource for many brand decisions. Her support has been clear, measurable and has surpassed my expectations. With her help, we launched a successful campaign video and produced editorial photos for our website and socials. She is now developing a social media and outreach strategy while offering support for an upcoming photo shoot for our new products."

— Chris Ace, Founder